Boohoo & UK Online Fashion
Former Director at Boohoo
inpractise.com/articles/boohoo-and-uk-online-fashion
Boohoo & UK Online Fashion(November 25, 2022)
Former Director at Boohoo
The executive has over 10 years experience at Boohoo in the marketing and commercial functions, which included Head of Marketing & International Development for 6 years as BOO pushed into new markets like the US and Australia. The executive later ran Nasty Gal managing all non-product functions like operations, logistics, warehousing, customer experience, growth.
Interview Transcript
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Did the investigations into the Leicester supply chain and the commissioned reports make it harder for them on the product side of things to do that?
It's limited the supply base they can use, as retailers use the same sources. It makes it very competitive trying to get decent factories to work with you and deliver in the time frames you need. They are all geared for fast fashion, but you think some suppliers are brilliant, then someone investigates it and actually they're not, which cuts off what you can do.
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