Lidl in Ireland: from 0 to 12% market share in 20 years

Former Head of Sales Organisation, Lidl Ireland and current Managing Director, McKee's Foods

Why is this interview interesting?

  • Challenges a hard discounter faces when entering a new market: convincing customers that their quality of product is high despite having low prices
  • Lidl’s value proposition: high quality at the lowest price
  • How Lidl uses its international presence to achieve huge scale in buying
  • Lidl’s labour productivity versus a mainstream retailer
  • How Lidl’s culture of continuous improvement drives operating efficiencies
  • How Lidl creates a competitive culture through rigorous benchmarking of KPIs and benchmarking across stores and regions
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Executive Bio

Paul Gibson

Former Head of Sales Organisation, Lidl Ireland and current Managing Director, McKee's Foods

Paul spent over 10 years at Lidl Ireland/ Northern Ireland, joining as a District Manager in 2008. He was Executive Head of Sales Operations for Lidl Northern Ireland, responsible for 38 stores totalling 9 districts and turnover exceeding £200m. His career at Lidl included a one year secondment to Lidl Ireland’s Head Office with responsibility for all Sales related projects for 195 stores across 4 regions. Paul is currently Managing Director of McKees Foods, a 4th Generation family butcher and bakery business with over 50 employees. Read more

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Audio

Lidl in Ireland: from 0 to 12% market share in 20 years(August 5, 2020)

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