Lidl in Ireland: from 0 to 12% market share in 20 years
Former Head of Sales Organisation, Lidl Ireland and current Managing Director, McKee's Foods
inpractise.com/articles/lidl-ireland
Why is this interview interesting?
- Challenges a hard discounter faces when entering a new market: convincing customers that their quality of product is high despite having low prices
- Lidl’s value proposition: high quality at the lowest price
- How Lidl uses its international presence to achieve huge scale in buying
- Lidl’s labour productivity versus a mainstream retailer
- How Lidl’s culture of continuous improvement drives operating efficiencies
- How Lidl creates a competitive culture through rigorous benchmarking of KPIs and benchmarking across stores and regions
Lidl in Ireland: from 0 to 12% market share in 20 years(August 5, 2020)
Paul Gibson
Former Head of Sales Organisation, Lidl Ireland and current Managing Director, McKee's Foods
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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