Just Eat Takeaway vs Wolt Germany & Employed Courier Models
Former Senior Executive at Wolt
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Just Eat Takeaway vs Wolt Germany & Employed Courier Models(December 19, 2024)
Former Senior Executive at Wolt
Interview Transcript
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How profitable is that?
I don't know the exact profitability numbers, but Germany was definitely one of the markets lagging in profitability. They never showed us the numbers, but I know it's one of the least profitable countries because of that. Wherever they have a platform business, or rather a marketplace business, they were much more profitable.
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So, who did Wolt target initially?
The medium to premium local heroes, like Burgermeister, are well-known in Berlin but not outside of it. Risa Chicken, for example, are similar to KFC here, quite famous locally. They have a very localized approach, not trying to onboard everyone, but being selective to create density. Strategically, they look at city centers, identify good restaurants from Google reviews, and then aim to create density by attracting important brands and expanding.
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What percentage of deliveries in Berlin do you think come from 3PL vs owned today?
Today it's difficult to say. But I would say back then it was like a 50-50 split between 3PL and employment. When I left, a couple of years later, maybe it was 60-40 or 70-30. They try to move away from the employment model because they understand it's not profitable.
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