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IP Interview
Published August 14, 2020

Competing with Howdens Joinery

Executive Bio

Terry Brown

Former Commercial Director at Benchmarx Kitchens & Joinery, Travis Perkins

Why is this interview interesting?

  • Differences between a trade and retail kitchen buying experience
  • A typical trade kitchen transaction process
  • How pricing is set for kitchens in the trade channel
  • The importance of scale for Howdens
  • What builders care about and how it was difficult for Benchmarx to compete with Howdens
  • The importance of stock availability and kitchen designers
  • The unique advantage of Howdens’ vertically integrated kitchen model

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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