Competing with Howdens Joinery
Former Commercial Director at Benchmarx Kitchens & Joinery, Travis Perkins
inpractise.com/articles/howdens-joinery-competition
Why is this interview interesting?
- Differences between a trade and retail kitchen buying experience
- A typical trade kitchen transaction process
- How pricing is set for kitchens in the trade channel
- The importance of scale for Howdens
- What builders care about and how it was difficult for Benchmarx to compete with Howdens
- The importance of stock availability and kitchen designers
- The unique advantage of Howdens’ vertically integrated kitchen model
Competing with Howdens Joinery(August 11, 2020)
Terry Brown
Former Commercial Director at Benchmarx Kitchens & Joinery, Travis Perkins
Interview Transcript
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