Partner Interview
Published August 26, 2024
Howden Joinery: France Market Growth Challenge
inpractise.com/articles/howdens-joinery-challenges-in-ramping-up-the-french-market
Executive Bio
Former Managing Director at Howden Joinery Group Plc
Interview Transcript
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Yes. And tell me, what didn't go as planned? What was more difficult than you anticipated about rolling out this model?
People, and people in general, in the store. It was a difficulty. Why? Because the business model is very, very different from the French model. All the French models in general, in retail, are based on incentives. Your fixed salary is a little bit low in the market, but you have the opportunity to earn a lot of money if you achieve your sales or margin targets. So this was completely different.
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