Elmenus & Egyptian Food Delivery
CEO & Founder of Elmenus
inpractise.com/articles/elmenus-and-egyptian-food-delivery
Published on November 10, 2021
Elmenus & Egyptian Food Delivery(September 15, 2021)
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Executive Bio
Amir Allam
CEO & Founder of Elmenus
Amir founded Elmenus, an Egyptian online food platform, in 2011 and has scaled the business into one of Egypt's leading food delivery companies. The platform helps millions of users discover new dishes and places to eat and helps thousands of restaurants acquire customers and replace phone ordering with a digital platform.
In Practise Notes
- The traffic is so bad in Egypt that most restaurants already offer and own delivery
- 7% online food ordering penetration in an Egyptian market of 1m orders per day
- Of the 7% online order penetration, it's roughly a 50/50 split between marketplace and 3P delivery
- How Elmenus differentiates vs Delivery Hero
- Talabat, owned by Delivery Hero, positioning in Egypt
- 20% take rate in Egypt; 5-10% lower than the West - mainly because restaurants already offer delivery themselves
Interview Transcript
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