Dino Polska vs Biedronka: Fresh Meat

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Why wasn't Biedronka offering any fresh meat?

Before I drove the strategy in 2008, there was no one responsible for it (fresh meat offering) due to a lack of competent people. The situation was similar with the fruit and vegetable offering; there was no strategy in place. Moreover, there were 900 locations at that time. This was before Biedronka took over the Plus network and started expanding their locations in Poland. It was smaller scale.

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How was the logistics organized to supply the end product to the stores?

In terms of the presence of Biedronka, at that time, we're talking about 900 locations. The country was divided into five regions. Each region would have their own supplier and one distribution center. The supplier would take the produce to the distribution center and, from there, the produce would be distributed to the stores.

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No, I'm not. I'll look them up later, after our interview. What percentage of total sales per store did this packaged meat represent on average?

The total sales of the category (packaged meat) ranged between 1.6% and 1.8% of total sales. Since 2012, Biedronka has had a 2% sales ratio in terms of meat. Before 2014, it was estimated that it would reach between 2.5% and 3% of total sales. However, when the first 25 meat counters were launched, that figure rose to 4% in those locations.

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