Dino Polska: Challenges to Replicate the Model

This is a snippet of the transcript, sign up to read more.

I'd like to start this interview by understanding the legacy Biedronka stores. By "legacy," I mean before you were tasked with developing stores to compete with Dino. Could you describe what the Biedronka stores looked like back then?

Yes, in Biedronka, we started tracking Dino in 2016, recognizing the potential threat it posed.

This is a snippet of the transcript, sign up to read more.

Before we move on to 2016, I'm interested in understanding the geographical distribution of Biedronka stores before that. What was the split in terms of locations in Poland?

Biedronka initially started in the countryside, in small locations with few competitors, and certainly not any modern retailers. These stores were what made Biedronka known in the country. We didn't immediately target large cities like Warsaw, Poznań, or Gdańsk, but started where there were people. In Poland, there are still many small villages and towns with populations of 10,000 to 15,000 people. This is where we began.

This is a snippet of the transcript, sign up to read more.

Who owned the transport between the distribution center and the stores?

The trucks are from a third-party company. This means a company that has its own drivers and trucks. Biedronka only rents the lorries where they put the goods. The drivers and the main truck belong to a third-party company that receives a monthly fee from Biedronka. This model is still the same today.

This is a snippet of the transcript, sign up to read more.