Partner Interview
Published September 26, 2024
Builders FirstSource: BMC Integration, Product-Market Fit & Distributor Relationships
inpractise.com/articles/builders-firstsource-bmc-integration-product-market-fit-and-distributor-relationships
Executive Bio
Former Category Manager at Builders FirstSource
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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And what would make customers go to Builders FirstSource compared to Home Depot or Lowe's?
The difference between Home Depot and, say, Builders FirstSource, is that we have displays, which are also important. People want to see the product actually as a deck with railing on it. I did a lot of work to make those better for us. We have all the samples and literature, which is key, especially when dealing with homeowners. They want to see all the different products and understand the different levels. You can work with them on their budget. Home Depot and Lowe's are not going to do that; they are literally order takers.
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Do you think, specifically focusing on the BMC locations, that they still need to be integrated to get on the same level as Builders FirstSource?
I think they're still working on that, to be honest. In terms of how they interact with other regions, there was really no interaction with San Diego. They were working separately, using different systems and different management. They were not working cohesively. From what I understand now, and I'm not there anymore, but I know some people there, they are slowly coming together, even if it's just a localized strategy, like a California strategy. But like any merger, it's painful and takes time. I've been through this before when I worked at British Telecom in the UK. It takes time for everything to come together. People lose their jobs, positions change, different cultures and strategies need to merge. So, bringing it all together into a cohesive way of operating is going to take some time.
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