IP InterviewPublished January 14, 2021
Belmond: Creating Extraordinary Experiences
inpractise.com/articles/belmond-luxury-hotels-extraordinary-experience
Executive Bio
Robert Koren
Senior Vice President at Belmond, LVMH
Why is this interview interesting?
- Why customers crave differentiated experiences
- How smaller hotel groups like Belmond are positioned versus larger chains
- How Belmond chooses new hotel locations
- The importance of ‘recognizing’ guests
- How luxury hotel groups create loyalty without loyalty schemes
- Storytelling and balancing local culture with Belmond’s brand
- How to train and organize frontline staff to provide a great experience
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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