Estee Lauder: Beauty Innovation
Former President at Estee Lauder and LVMH Beauty
inpractise.com/articles/beautyinnovation
Why is this interview interesting?
- How the internet has changed the beauty industry
- Competitive threats to incumbents from new disruptive brands
- How incumbent beauty companies can react to competitive threat
Estee Lauder: Beauty Innovation(October 30, 2019)
Pamela Baxter
Former President at Estee Lauder and LVMH Beauty
Pamela has over 35 years experience working in the beauty industry at the large brand houses and incubating innovation with small start ups. She started her career at Estee Lauder in 1981 and enjoyed 23 years at the company where she grew to become President of Specialty Group. During her time at Lauder, Pamela negotiated and signed Lauder’s first license agreement in 1994 with Tommy Hilfiger and she led the acquisition of La Mer in 1995 and Jo Malone in 1999. In 2004, Pamela was recruited by Bernard Arnault at LVMH as President / CEO of Beauty Brands where she was responsible for Dior, Guerlain, Givenchy, and Acqua di Parma. Pamela left LVMH in 2016 to start her own beauty incubator which helps bring new beauty products and businesses to life.
Interview Transcript
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