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Partner Interview
Published September 23, 2024

Richemont: Buccellati Acquisition & Luxury Jewellery

Executive Bio

Former Executive at Buccellati

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Was it the same sort of just bumping along, no strategy, doing okay, or did anything change?

Yes, I mean, we were managing to do business, but it was sort of like pulling teeth. They'd say, "Oh, we want to emphasize this new opera color collection." That was an inexpensive collection that sold almost exclusively to Chinese or Korean customers. Most of the customers buying at Beverly Hills were Chinese students attending USC or other places. Their parents sent them to LA and they had extra money. That all came from some sort of social media stuff in China that I never quite figured out.

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