Richemont: Buccellati Acquisition & Luxury Jewellery
Former Executive at Buccellati
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Richemont: Buccellati Acquisition & Luxury Jewellery(September 23, 2024)
Former Executive at Buccellati
Interview Transcript
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Was it the same sort of just bumping along, no strategy, doing okay, or did anything change?
Yes, I mean, we were managing to do business, but it was sort of like pulling teeth. They'd say, "Oh, we want to emphasize this new opera color collection." That was an inexpensive collection that sold almost exclusively to Chinese or Korean customers. Most of the customers buying at Beverly Hills were Chinese students attending USC or other places. Their parents sent them to LA and they had extra money. That all came from some sort of social media stuff in China that I never quite figured out.
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