In Practise Logo
In Practise Logo - Blue
In Practise Logo
Partner Interview
Published November 4, 2022

ASOS Marketplace: Third-Party Brand Perspective

Executive Bio

Former Trading Director at ASOS & Current Ann Summers Director

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

Yes, that’s true and it’s happened incredibly swiftly as well. I think that amongst that rubble, there might be some opportunity but I guess we’ll find that out. I know that in your role at Ann Summers, you still come into contact with ASOS quite a lot; are they one of your bigger channels?

They are my biggest third-party partner and they are absolutely killing my third-party business at the moment. They are not taking any deliveries. I think we released some last week. I think part of their problem is that they phased all of our stock back. We do pre-orders with them; they book stock with us and we book that with our supplier. It comes in at the same time as my stock comes in for my own channels. What we are finding with ASOS is that they have phased all the stock back so they are not taking it in. When I was there, one of the things I was adamant about is that I needed stock so that when the third-party brand went live with it, I was live with it as well. I want to be first to market. Now, they are at least three months behind me. I have stockpiles now that they won’t even take in from me for another three months. They’ve even phased some stock until next season.

This is a snippet of the transcript.to get full access.

Free Sample of 50+ Interviews

Sign up to test our content quality with a free sample of 50+ interviews.

Or contact sales for full access

© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.