Adyen: Pricing, Culture & Talent
Former VP Account Management at Adyen
inpractise.com/articles/adyen-pricing-culture-and-talent
Adyen N.V.
Why is this company interesting?
Adyen is a B2B payments processor that is streamlining the payments function for merchants globally, predominantly in the online world. Instead of using multiple vendors, Adyen offers clients all the payment steps (Gateway, Risk management, Issuing, Acquiring, Processing and Settlement) on one single platform.
The company’s success was built on servicing global Enterprise merchants which still account for most of the annual volume growth and have a churn rate lower than 1%. It has more recently broadened its offering to platform businesses which in turn cater to a long tail of SMEs.
Adyen has also developed a physical point-of-sales offering on the same platform that allows its merchants to have a comprehensive view of their clients’ transactions across sales channels. This market, Unified Commerce, is specifically targeted by Adyen for growth.
Former VP Account Management at Adyen
Interview Transcript
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Adyen has such high EBITDA margins as an entity. How low would they be willing to go to capture larger US customers where they have to compete with Chase?
We never looked at EBITDA margin when negotiating price, for both new and existing deals. In the beginning and at the very end of my career with Adyen, the absolute amount we were making from each client was the most important thing. Take rate was taken into consideration, but it was not the main factor.
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