Adyen: Entering New Markets
Former VP at Adyen
inpractise.com/articles/adyen-scaling-into-new-markets
Adyen N.V.
Why is this company interesting?
Adyen is a B2B payments processor that is streamlining the payments function for merchants globally, predominantly in the online world. Instead of using multiple vendors, Adyen offers clients all the payment steps (Gateway, Risk management, Issuing, Acquiring, Processing and Settlement) on one single platform.
The company’s success was built on servicing global Enterprise merchants which still account for most of the annual volume growth and have a churn rate lower than 1%. It has more recently broadened its offering to platform businesses which in turn cater to a long tail of SMEs.
Adyen has also developed a physical point-of-sales offering on the same platform that allows its merchants to have a comprehensive view of their clients’ transactions across sales channels. This market, Unified Commerce, is specifically targeted by Adyen for growth.
Former VP at Adyen
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