Interview Clip
Published December 30, 2019
Advertising: Mass Marketing to Personalised Marketing
inpractise.com/articles/advertising-mass-personalised
Executive Bio
Ben Legg
Former COO of Google, Europe
Why is this interview interesting?
- Structural changes driving the shift from mass marketing to targeted, digital advertising
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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