Facebook: Personalized Marketing
Former COO of Google, Europe
inpractise.com/articles/advertising-mkt-personalised-ads
Why is this interview interesting?
- What are the potential reasons TV spend has held up as viewership has declined?
- What are the challenges for TV advertising to compete with the ROI from digital advertising?
- How would you organize a marketing department of a large CPG company?
- As Head of Marketing at a large CPG brand, how would you split your advertising budget between the various channels?
- How does transfer pricing work in the advertising value chain?
- Explain non-working and working dollars in the advertising industry?
- What are the pressures for the traditional advertising agency business model?
Facebook: Personalized Marketing(October 23, 2019)
Ben Legg
Former COO of Google, Europe
Interview Transcript
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