IP InterviewPublished December 1, 2019
Facebook: Personalized Marketing
inpractise.com/articles/advertising-mkt-personalised-ads
Executive Bio
Ben Legg
Former COO of Google, Europe
Why is this interview interesting?
- What are the potential reasons TV spend has held up as viewership has declined?
- What are the challenges for TV advertising to compete with the ROI from digital advertising?
- How would you organize a marketing department of a large CPG company?
- As Head of Marketing at a large CPG brand, how would you split your advertising budget between the various channels?
- How does transfer pricing work in the advertising value chain?
- Explain non-working and working dollars in the advertising industry?
- What are the pressures for the traditional advertising agency business model?
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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