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Jul 25, 2025

Magnite: SSP & DSP Bargaining Power

Former VP Sales at Magnite
Partner Interview
MagniteThe Trade DeskPubMaticGoogleAmazonNetflixWalt DisneyParamount GlobalWarner Bros. DiscoveryMagniteThe Trade DeskPubMaticGoogleAmazonNetflixWalt DisneyParamount GlobalWarner Bros. DiscoveryNetwork EffectsScale EconomiesSwitching CostsCounter PositioningBrand EquityMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer Discretionary
Jun 19, 2025

The Trade Desk: Navigating CTV Consolidation

Former Director at The Trade Desk, Inc.
Partner Interview
The Trade DeskApplovinMetaInstagramByteDanceSpotifyParamount GlobalWarner Bros. DiscoveryNetflixGoogleAmazonThe Trade DeskApplovinMetaInstagramByteDanceSpotifyParamount GlobalWarner Bros. DiscoveryNetflixGoogleAmazonNetwork EffectsCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
May 20, 2025

HBO, Paramount, Comcast: Balancing FAST, Subscriptions, and Content Licensing Amidst CTV Shift

Former Head of Sales at FreeWheel
Partner Interview
The Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonThe Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonNetwork EffectsBrand EquityCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary
Apr 2, 2025

The Trade Desk: Pluto Monetization Journey

Former VP at Pluto
IP Icon
IP Interview
The Trade Desk•US•Large CapWarner Bros. DiscoveryNetflixAmazonParamount GlobalComcastRokuGoogleWalt DisneyCounter PositioningNetwork EffectsScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer Discretionary
Mar 23, 2025

The Trade Desk: Freewheel Ad Server & Publisher Monetization

Former Senior Director at FreeWheel
IP Icon
IP Interview
The Trade Desk•US•Large CapNetflixComcastAmazonGoogleRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryCounter PositioningScale EconomiesNetwork EffectsSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesConsumer DiscretionaryInformation Technology
Mar 20, 2025

Netflix India: Market Overview & Content Strategy

IP Icon
IP Interview
Netflix•US•Mega CapWalt DisneyAmazonRelianceWarner Bros. DiscoveryCounter PositioningBrand EquityScale EconomiesNetwork EffectsSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesConsumer DiscretionaryMaterials
Mar 16, 2025

Netflix: International Content Creation & Analysis Process

IP Icon
IP Interview
Netflix•US•Mega CapWalt DisneyRelianceAmazonAppleWarner Bros. DiscoveryCounter PositioningBrand EquityScale EconomiesNetwork EffectsSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesMaterialsConsumer DiscretionaryInformation Technology
Mar 6, 2025

Netflix: International Originals Ramp Up & Roald Dahl Acquisition

Former Netflix Originals Director
IP Icon
IP Interview
Netflix•US•Mega CapWalt DisneyWarner Bros. DiscoveryAmazonParamount GlobalCounter PositioningBrand EquityScale EconomiesNetwork EffectsSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesConsumer Discretionary
Mar 3, 2025

Netflix, The Trade Desk: CTV Campaigns Direct vs Biddable Tradeoffs

Current Programmatic Manager at Bayer
IP Icon
IP Interview
Netflix•US•Mega CapThe Trade DeskAmazonWalmartRokuWalt DisneyWarner Bros. DiscoveryParamount GlobalCounter PositioningNetwork EffectsScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesInformation TechnologyConsumer DiscretionaryConsumer Staples
Feb 19, 2025

Netflix, The Trade Desk: Colgate Programmatic CTV Case Study

Former Programmatic Media Director at Colgate-Palmolive
IP Icon
IP Interview
The Trade Desk•US•Large CapNetflixRokuAmazonWalmartWalt DisneyWarner Bros. DiscoveryParamount GlobalColgatePalmoliveCounter PositioningScale EconomiesNetwork EffectsSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsCommunication ServicesConsumer DiscretionaryConsumer StaplesInformation Technology
Jan 22, 2025

Netflix, The Trade Desk: CTV Campaign Economics & Publisher Positioning

Current Director at TV advertising agency
IP Icon
IP Interview
Netflix•US•Mega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonCounter PositioningNetwork EffectsBrand EquityScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer Discretionary
Jan 21, 2025

Netflix, The Trade Desk, & Linear to CTV Advertising

Current Director at TV advertising agency
IP Icon
IP Interview
Netflix•US•Mega CapThe Trade DeskRokuWalt DisneyParamount GlobalWarner Bros. DiscoveryAmazonCounter PositioningNetwork EffectsBrand EquityScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsVertically Integrated RetailerPhysical Infra & NetworksCommunication ServicesInformation TechnologyConsumer Discretionary

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