Netflix: International Content Creation & Analysis Process

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Regarding the structure of Netflix's content team in India, how have the roles like coordinator, manager, and director evolved over time? What do people in these roles specifically do in a broader sense?

A manager's responsibility is to bring in new ideas. You can think of a manager and coordinator as having their own little Netflix within Netflix. Each manager or coordinator typically handles three or four shows or films and is responsible for developing them. A manager's main responsibility is identifying and evaluating potential content for greenlighting. They frequently interact with talent and production houses to bring in ideas, not just through emails, but by talking to production heads and writers. They are primarily responsible for getting projects greenlit. Managers typically handle four to six titles, depending on how many are active in pre-production, production, or post-production. While a coordinator maintains schedules, if any issues arise in production, the coordinator reports them to a manager, who then troubleshoots the problem. Managers and coordinators work closely together to ensure timely delivery.

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Do they also coordinate budgets within the country, or is that typically handled centrally in Los Angeles?

When it comes to deciding the total budget, that's not something decided locally. The total national budget is determined at a global level. This decision involves Ted Sarandos and Greg Peters. Additionally, there's a crucial team called the Strategy, Planning and Analysis team, or Team SP&A, which plays a significant role in making critical decisions, especially regarding the budget.

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Do they also coordinate budgets within the country, or is that typically handled centrally in Los Angeles?

They determine the overall budget based not only on the market potential of a country but also on the returns that country has provided. The goals for each region can differ. For example, in India, the focus might not be as much on immediate returns but rather on the market's potential, prompting more investment now.

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