N26 Marketing Channel Mix
Former Head of Growth, N26
inpractise.com/articles/n26-marketing-channel-mix
Why is this interview interesting?
- How N26 used PR, influencer marketing, and Adwords to grow fast versus incumbent banks
Matteo Concas
Former Head of Growth, N26
Matteo is one of the leading fintech marketers in Europe. In 2017, he joined N26, the leading European digital bank, as Country Manager of Italy. He was responsible for building the growth and business development strategy where he led the region to be one of the fastest for the Group. In 2018, Matteo moved to Head of Growth for Europe where he was leading all digital marketing channels. Matteo left N26 in late 2018 to found Beesy, an Italian B2B banking platform for SMB’s and freelancers, which later merged with Penta of which he is now CMO. Matteo enjoyed four years of Investment Banking in London before entering fintech.
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