N26: Disrupting the Banking System

Former Head of Growth, N26

Why is this interview interesting?

  • The positioning of N26 in the early days versus incumbent banks
  • Marketing strategies to scale N26 across Europe
  • Challenges and solutions onboarding customers
  • What the large incumbent banks missed about the evolution of the consumer and market
  • How N26 thought about customer lifetime value during the growth phase

Executive Bio

Matteo Concas

Former Head of Growth, N26

Matteo is one of the leading fintech marketers in Europe. In 2017, he joined N26, the leading European digital bank, as Country Manager of Italy. He was responsible for building the growth and business development strategy where he led the region to be one of the fastest for the Group. In 2018, Matteo moved to Head of Growth for Europe where he was leading all digital marketing channels. Matteo left N26 in late 2018 to found Beesy, an Italian B2B banking platform for SMB’s and freelancers, which later merged with Penta of which he is now CMO. Matteo enjoyed four years of Investment Banking in London before entering fintech. Read more

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N26: Disrupting the Banking System(March 5, 2020)

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