IP InterviewPublished March 24, 2020
N26: Disrupting the Banking System
inpractise.com/articles/n26-disrupting-banking
Executive Bio
Matteo Concas
Former Head of Growth, N26
Why is this interview interesting?
- The positioning of N26 in the early days versus incumbent banks
- Marketing strategies to scale N26 across Europe
- Challenges and solutions onboarding customers
- What the large incumbent banks missed about the evolution of the consumer and market
- How N26 thought about customer lifetime value during the growth phase
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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