N26: Disrupting the Banking System

Video Series Summary

N26 is Europe's leading digital bank with over 5m users across the continent and 250,000 in the US. Matteo Concas, who led the growth strategy of N26, will share how he helped N26 acquire customers and disrupt incumbents.

You will learn:

  • The positioning of N26 in the early days versus incumbent banks
  • Marketing strategies to scale N26 across Europe
  • Challenges and solutions onboarding customers
  • What the large incumbent banks missed about the evolution of the consumer and market
  • How N26 thought about customer lifetime value during the growth phase