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Brand Heritage

Former Marketing Director at Richemont, IWC Schaffhausen

IP Interview
Published on April 20, 2020

Why is this interview interesting?

  • Why a brand’s heritage is so important to the foundations of the business
  • How to bring the heritage to life through storytelling
Executive Bio

Jens Fabian Herdieckerhoff

Former Marketing Director at Richemont, IWC Schaffhausen

Fabian has over 20 years experience marketing luxury watches. He started his career as a product manager in Germany for Cartier before moving to Richemont when the company purchased luxury watchmaker IWC in 2001. At Richemont, Fabian was the Marketing Director for IWC where he was responsible for the international marketing strategy over 7 years. He then spent 2 years running Burberry Watches at the Fossil Group and is now a luxury market consultant.

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