IWC versus Rolex & Cartier: Brand Marketing
Former Marketing Director at Richemont, IWC Schaffhausen
inpractise.com/articles/iwc-marketing
Why is this interview interesting?
- Why IWC doesn't segment customers and leads with the product and heritage
- The power of using partnerships as a luxury brand to build trust with the consumer
- How IWC positioned the brand versus Cartier and Rolex
- The difference in heritage and storytelling between IWC, Cartier, and Rolex
IWC versus Rolex & Cartier: Brand Marketing(March 25, 2020)
Jens Fabian Herdieckerhoff
Former Marketing Director at Richemont, IWC Schaffhausen
Interview Transcript
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