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IP Interview
Published April 5, 2020

IWC versus Rolex & Cartier: Brand Marketing

RichemontCFRCullenFrost BankersRolex
Executive Bio

Jens Fabian Herdieckerhoff

Former Marketing Director at Richemont, IWC Schaffhausen

Why is this interview interesting?

  • Why IWC doesn't segment customers and leads with the product and heritage
  • The power of using partnerships as a luxury brand to build trust with the consumer
  • How IWC positioned the brand versus Cartier and Rolex
  • The difference in heritage and storytelling between IWC, Cartier, and Rolex

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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