Interview Clip
Published April 18, 2020
IWC Watches: Luxury Partnerships
inpractise.com/articles/iwc-luxury-partnerships
Executive Bio
Jens Fabian Herdieckerhoff
Former Marketing Director at Richemont, IWC Schaffhausen

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Why is this interview interesting?
- How IWC uses partnerships with Mercedes Benz and other brands to market new products
- Commercial terms and relationship dynamics of partnerships in the luxury world
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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