Yum! Brands: Scaling Pizza Hut in China
Former VP Corporate Planning at Yum! Brands
inpractise.com/articles/yumc-pizza-hut
Why is this interview interesting?
- How Pizza Hut originally entered and positioned the brand in China
- How the consumer perception of pizza has evolved in China over the last decade
- The menu evolution between pizza, Chinese, and other western dishes
- Why KFC is more resilient than Pizza Hut in China
- Cash payback on Pizza Hut vs KFC
- Why Chinese consumers historically ordered Chinese over pizza delivery
- Outlook on delivery unit economics globally
- The importance of owning your customer relationship
Yum! Brands: Scaling Pizza Hut in China(October 27, 2020)
Don Miller
Former VP Corporate Planning at Yum! Brands
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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