IP InterviewPublished November 5, 2020
Yum! Brands: Scaling Pizza Hut in China
inpractise.com/articles/yumc-pizza-hut
Executive Bio
Don Miller
Former VP Corporate Planning at Yum! Brands
Why is this interview interesting?
- How Pizza Hut originally entered and positioned the brand in China
- How the consumer perception of pizza has evolved in China over the last decade
- The menu evolution between pizza, Chinese, and other western dishes
- Why KFC is more resilient than Pizza Hut in China
- Cash payback on Pizza Hut vs KFC
- Why Chinese consumers historically ordered Chinese over pizza delivery
- Outlook on delivery unit economics globally
- The importance of owning your customer relationship
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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