Yum! Brands: Scaling Pizza Hut in China
Former VP Corporate Planning at Yum! Brands
inpractise.com/articles/yumc-pizza-hut
Published on November 5, 2020
Why is this interview interesting?
- How Pizza Hut originally entered and positioned the brand in China
- How the consumer perception of pizza has evolved in China over the last decade
- The menu evolution between pizza, Chinese, and other western dishes
- Why KFC is more resilient than Pizza Hut in China
- Cash payback on Pizza Hut vs KFC
- Why Chinese consumers historically ordered Chinese over pizza delivery
- Outlook on delivery unit economics globally
- The importance of owning your customer relationship
Yum! Brands: Scaling Pizza Hut in China(October 27, 2020)
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Executive Bio
Don Miller
Former VP Corporate Planning at Yum! Brands
Don has 22 years of experience in the restaurant industry and joined KFC when Tricon, now Yum! Brands was spun out of PepsiCo in 1997. Don is the Former VP Corporate Planning at Yum! Brands where he spent 18 years at the company with 11 years in China. In 2003, Don moved to China to lead the finance function where he was responsible for scaling both Pizza Hut and KFC across the country. Don saw the market change as the aggregators entered and also helped lead the restructuring of the network from din-in to delco units. Don returned to the US in 2015 and spent 2 years reporting to the CFO of Yum! Brands at group level.
Interview Transcript
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