WixcomWIX

Why is Wixcom interesting?

Wix is an Israeli software company that enables its users to create a professional website utilising a drag and drop interface. Coding knowledge is not required. The company operates a freemium model and has 220 million subscribers of which six million are paid subscribers as of April 2022. Wix has a founder-manager who has created an entrepreneurial team-based culture, a large addressable market and sticky subscription revenues. Wix is now trying to expand into the professional end of the market through agencies.

Wix: Agency Partner Perspective

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Executive Bio

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Why is this interview interesting?

Why Wix's new editor X and customer support is a significant improvement for agencies
Wix is less maintenance than other platforms
How the combination of Velo and Editor X 'changes the game' for Wix
Why Wordpress is maintenance-heavy for agencies
Webflow's design advantages but limitations for custom websites
Why customers are moving from Shopify to Wix

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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WixcomWIX

Why is Wixcom interesting?

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