Interview Clip
Published May 9, 2020
Coca-Cola: Marketing to a Wide Customer Base
inpractise.com/articles/wide-customer-base-marketing
Executive Bio
Rebecca Messina
Former Global Chief Marketing Officer at Uber and Beam Suntory
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Why is this interview interesting?
- How Coke thinks about marketing during memorable moments for people
- Why relationships are so important to building brands
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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