Interview Clip
Published May 9, 2020
Lessons From 22 Years Marketing Coca-Cola
inpractise.com/articles/marketing-lessons
Executive Bio
Rebecca Messina
Former Global Chief Marketing Officer at Uber and Beam Suntory
Video is exclusive to members, sign up now to enjoy this and many other features.
Why is this interview interesting?
- How Coca-Cola understand the physical and emotional demands on the consumer
- The importance of understanding the communities your brand serves
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
Coca-Cola: Marketing to a Wide Customer Base
Former Global Chief Marketing Officer at Uber and Beam Suntory
Celsius: Driving Exposure & Shelf-Space
Former Account Manager at Celsius
Celsius: C-Store Exposure & Inventory Visibility
Former Account Manager at Celsius
Celsius, PepsiCo, Monster & Coca-Cola Distribution Relationships
Former Executive at PepsiCo
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.