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IP Interview
Published April 16, 2020

Brand Marketing: From Coca-Cola to Uber

STBFYBeam SuntoryUBERUberKOThe CocaCola
Executive Bio

Rebecca Messina

Former Global Chief Marketing Officer at Uber and Beam Suntory

Why is this interview interesting?

  • Innovative marketing strategies that brands are using during the coronavirus pandemic
  • Principles Coca-Cola use to market core product lines
  • How Jim Beam used the family heritage to retell a story to millennials
  • The importance of connecting with your consumer across different channels and ad formats
  • Why marketing is not just about campaigns and how young marketeers should approach brand building

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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