Brand Marketing: From Coca-Cola to Uber
Former Global Chief Marketing Officer at Uber and Beam Suntory
inpractise.com/articles/cmo-coke-to-uber
Why is this interview interesting?
- Innovative marketing strategies that brands are using during the coronavirus pandemic
- Principles Coca-Cola use to market core product lines
- How Jim Beam used the family heritage to retell a story to millennials
- The importance of connecting with your consumer across different channels and ad formats
- Why marketing is not just about campaigns and how young marketeers should approach brand building
Brand Marketing: From Coca-Cola to Uber(April 7, 2020)
Rebecca Messina
Former Global Chief Marketing Officer at Uber and Beam Suntory
Rebecca is a leading global Chief Marketing Officer with experience across various industries. She started and built her marketing career at Coca Cola for over 22 years before being promoted to SVP where she was responsible for global marketing productivity and integrated communications across channels. In 2016, Rebecca joined Beam Suntory, the Japanese owner of the Jim Beam Whiskey brand, as CMO where she led the company’s marketing strategy. Rebecca left Beam in 2018 and was recently the Global CMO at Uber.
Interview Transcript
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