Brand Marketing: From Coca-Cola to Uber

Former Global Chief Marketing Officer at Uber and Beam Suntory

Why is this interview interesting?

  • Innovative marketing strategies that brands are using during the coronavirus pandemic
  • Principles Coca-Cola use to market core product lines
  • How Jim Beam used the family heritage to retell a story to millennials
  • The importance of connecting with your consumer across different channels and ad formats
  • Why marketing is not just about campaigns and how young marketeers should approach brand building
Print

Executive Bio

Rebecca Messina

Former Global Chief Marketing Officer at Uber and Beam Suntory

Rebecca is a leading global Chief Marketing Officer with experience across various industries. She started and built her marketing career at Coca Cola for over 22 years before being promoted to SVP where she was responsible for global marketing productivity and integrated communications across channels. In 2016, Rebecca joined Beam Suntory, the Japanese owner of the Jim Beam Whiskey brand, as CMO where she led the company’s marketing strategy. Rebecca left Beam in 2018 and was recently the Global CMO at Uber.Read more

View Profile Page

Interview Transcript

... (transcript preview, sign up to read more) ...

Sign up to read the full interview and hundreds more.

Audio

Brand Marketing: From Coca-Cola to Uber(April 7, 2020)

00:00
00:00
Sign up to listen to the full interview and hundreds more.

PARTNER

Speak to Executive

Join waiting list for IP Partner
Did you like this article ?