Brand Marketing: From Coca-Cola to Uber
Former Global Chief Marketing Officer at Uber and Beam Suntory
inpractise.com/articles/cmo-coke-to-uber
Why is this interview interesting?
- Innovative marketing strategies that brands are using during the coronavirus pandemic
- Principles Coca-Cola use to market core product lines
- How Jim Beam used the family heritage to retell a story to millennials
- The importance of connecting with your consumer across different channels and ad formats
- Why marketing is not just about campaigns and how young marketeers should approach brand building
Brand Marketing: From Coca-Cola to Uber(April 7, 2020)
Rebecca Messina
Former Global Chief Marketing Officer at Uber and Beam Suntory
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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