Westwing: EU Online Furniture Market Opportunity
Former Senior Executive at Westwing
inpractise.com/articles/westwing-eu-online-furniture-market-opportunity-and-marketing-strategy
Westwing Group SE
Why is this company interesting?
Westwing is a leading European DTC home furnishings retailer. The company has a large, underpenetrated TAM, strong customer relationships and lucrative cohort economics which should allow for a long period of growth.
As a result of its content-led marketing strategy, Westwing has very high levels of customer engagement (>85% of Westwing customers visit the site over 100x per year) and loyal customers (consistent 90%+ customer retention, while 80% of orders are from repeat customers).
The company has also proven strong profitability, generating 16.9% EBITDA margins in its core DACH region in 2020. Westwing has set a long-term target of 15% EBITDA margins.
The company employs minimal capital (capex 2% of sales and negative working capital). As a result of the large TAM and loyal customer base, Westwing may have a long runway for growth and attractive cash flow generation.
Westwing: EU Online Furniture Market Opportunity(November 15, 2024)
Former Senior Executive at Westwing
Interview Transcript
This is a snippet of the transcript.Contact Salesto get full access.
Let's start with a broad picture. In your opinion, what are some of the strengths and weaknesses of Westwing?
When someone made their first purchase at Westwing, we knew that within the next year, they would likely buy two or even three more times.
This is a snippet of the transcript.Contact Salesto get full access.
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