Westwing: EU Online Furniture Market Opportunity
Former Senior Executive at Westwing
inpractise.com/articles/westwing-eu-online-furniture-market-opportunity-and-marketing-strategy
Westwing Group SE
Why is this company interesting?
Westwing is a leading European DTC home furnishings retailer. The company has a large, underpenetrated TAM, strong customer relationships and lucrative cohort economics which should allow for a long period of growth.
As a result of its content-led marketing strategy, Westwing has very high levels of customer engagement (>85% of Westwing customers visit the site over 100x per year) and loyal customers (consistent 90%+ customer retention, while 80% of orders are from repeat customers).
The company has also proven strong profitability, generating 16.9% EBITDA margins in its core DACH region in 2020. Westwing has set a long-term target of 15% EBITDA margins.
The company employs minimal capital (capex 2% of sales and negative working capital). As a result of the large TAM and loyal customer base, Westwing may have a long runway for growth and attractive cash flow generation.
Westwing: EU Online Furniture Market Opportunity(November 15, 2024)
Former Senior Executive at Westwing
Interview Transcript
This is a snippet of the transcript.Contact Salesto get full access.
Let's start with a broad picture. In your opinion, what are some of the strengths and weaknesses of Westwing?
When someone made their first purchase at Westwing, we knew that within the next year, they would likely buy two or even three more times.
This is a snippet of the transcript.Contact Salesto get full access.
Related Content
Westwing Online Furniture: Shop vs Club, Pricing & Conflicts of Interests
Former Senior Executive at Westwing
IKEA: Physical to Omni-Channel Furniture Retail
Former Deputy CEO of IKEA France and Germany
MADE, Westwing, & Niche vs Mass E-commerce Models
Wayfair, Made.com, & European Online Furniture
Former Managing Director at Made.com
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2025 IP 1 Ltd. All rights reserved.