WestwingWEW

Why is Westwing interesting?

Westwing is a leading European DTC home furnishings retailer. The company has a large, underpenetrated TAM, strong customer relationships and lucrative cohort economics which should allow for a long period of growth.

As a result of its content-led marketing strategy, Westwing has very high levels of customer engagement (>85% of Westwing customers visit the site over 100x per year) and loyal customers (consistent 90%+ customer retention, while 80% of orders are from repeat customers).

The company has also proven strong profitability, generating 16.9% EBITDA margins in its core DACH region in 2020. Westwing has set a long-term target of 15% EBITDA margins.

The company employs minimal capital (capex 2% of sales and negative working capital). As a result of the large TAM and loyal customer base, Westwing may have a long runway for growth and attractive cash flow generation.

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Westwing: EU Online Furniture Market Opportunity

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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Let's start with a broad picture. In your opinion, what are some of the strengths and weaknesses of Westwing?

When someone made their first purchase at Westwing, we knew that within the next year, they would likely buy two or even three more times.

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WestwingWEW

Why is Westwing interesting?

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