Executive Bio
Christoph Haberbauer
Former Managing Director at Made.com
In Practise Notes
- Made.com is differentiated by being 'design-led'. Made takes little inventory risk in a made-to-order supply chain offering products designer by internal Made and external designers
- How durable is Made's design advantage? The company partners with external designers that also work for Wayfair or Westwing. Designers want to work for the biggest platform so maybe Wayfair can attract the same designers as Made?
- It's unclear what % of revenue is driven by Made's internal designers vs externally licensed products
- Made is organised with design inspiration injected throughout all decision making
- It's not clear what drives a design advantage in the online furniture business? All companies use similar supply bases and 3P designers and its' easy to replicate a competitors' best seller. Made curates a selection that defines their brand but it seems this will always serve a niche market. Wayfair serves everyone but is not limited to a Perigold type offering that could compete with Made
- Westwing seems to have a more effective marketing channel that drives superior economics vs Made
Interview Transcript
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Audio
Made.com, Westwing, & European Online Furniture(November 26, 2021)
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