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Why do they have so many brands?

United Technologies and the Carrier Corporation are so large, they wanted more market share with less monopoly risk, so they created different companies under the Carrier umbrella to sell different lines in different markets. ICP and Carrier don't “share information”, however I can cross parts from Carrier to ICP and vice versa, because I've been working on these machines my whole life. Totaline is Carriers’ parts line; International Comfort Products uses service bench like Carrier, but a different branded line of parts.

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How much cheaper does Watsco pay versus smaller independent players?

A typical Johnstone franchise market is nine or 10 stores, and they can sell units at the same price or cheaper than Watsco. Watsco is not getting an advantage for their investment into Carrier. Johnstone Supply gets the same price sheets we do. I've seen them because they tried to hire me as a TM from Baker.

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