US Value-Based Healthcare: Physician Incentives
Former VP of Corporate Venture Capital at Anthem
inpractise.com/articles/us-value-based-healthcare-physician-incentives
US Value-Based Healthcare: Physician Incentives(July 2, 2024)
Former VP of Corporate Venture Capital at Anthem
The expert is a former VP of Corporate Venture Capital at Anthem Inc. He spearheaded the creation of Independence Blue Cross's independent VC arm in Philadelphia and was deeply involved in the deal-making side of the business. His tenure at Anthem saw over 30 investments in digital healthcare and tech-enabled providers, with a focus on optimizing their operations post-investment.
Interview Transcript
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What's the big benefit to UnitedHealth of acquiring physicians? Because one thing that strikes me is whenever I ask the management at UnitedHealth what they gain by buying a physician that they can't get by just partnering with a physician, the answer is kind of vague. In the end, you can't tell the physician what to do. You're still going to be a small part of their panel. What do you get?
But the reality is, particularly in specialty medicine, which is likely the target because specialists command high salaries. So, you offer them $1,000 to change their practice, but they don't care when they're earning nine figures, seven figures, or high six figures. Your incentive model doesn't really work with standalone contractual physicians. However, if they are employed by you, you can significantly influence their decisions or push them to return to independence.
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