IP InterviewPublished June 17, 2020
UK SMB Accounting Software: Xero vs Sage vs Intuit
inpractise.com/articles/uk-smb-accounting-xero-sage-intuit
Executive Bio
Nick Longden
Current VP Sales at FreeAgent & Former VP Sales at Xero
Why is this interview interesting?
- How Xero successfully drove down customer acquisition costs by focusing on adding value to the accountant channel
- Why it is harder to move down-market than up-market as software a vendor
- Comparison of Xero vs Intuit pricing and go-to-market strategy in the UK market
- How Xero creates value for accountants and helps them make more money
- How to benchmark at CAC/LTV ratios for fast growing SaaS businesses in the SMB market
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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