Partner Interview
Published December 19, 2024
Hermès: Stock Quotas & Beyond the Birkin
inpractise.com/articles/hermes-stock-quotas-and-beyond-the-birkin
Executive Bio
Former Control Manager at Hermès
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
I always thought Hermès didn't have any sales, but maybe it's just not a sale in the store.
Yes, it never happens in stores. It occurred once every two or three years, so maybe that's why you never heard of it. But I'm sure if we check online for Hermès public sales, we would find something interesting.
This is a snippet of the transcript.to get full access.
Let's take a step back because I have a couple of questions about customers. I'm not sure if this is your area, but I'm still very interested. I've heard there are some changes regarding the CRM system of Hermès, and it wasn't really connected globally in the past. Do you know how it works nowadays? If there's a change, what's the way forward with the CRM?
The big point is always the quota for bags, leather, and even jewelry. It was very easy for a smart customer to go from Paris to Lille in the same day and then the next day to Brussels. And then to Amsterdam to buy what they couldn't buy due to the quota. It was very easy for them. So maybe now they have addressed it because it was a target. I think 15 years ago, it has always been the target to have a global CRM to counter the black market and to follow the quotas more efficiently.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content

LVMH, Hermès, Kering: US–China Headwinds, Pricing Reset, and Margin Protection
Former Executive at LVMH

Watches of Switzerland Group: Tariffs & the Evolving Distribution Landscape
Former World Service Logistics Manager at Rolex

Watches of Switzerland Group USA: A Brand's Perspective
Former VP at Van Cleef & Arpels, Richemont

Watches of Switzerland: Cartier’s Distribution Strategy
Former VP at Cartier
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.