Hermès: Stock Quotas & Beyond the Birkin
Former Control Manager at Hermès
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Former Control Manager at Hermès
Interview Transcript
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I always thought Hermès didn't have any sales, but maybe it's just not a sale in the store.
Yes, it never happens in stores. It occurred once every two or three years, so maybe that's why you never heard of it. But I'm sure if we check online for Hermès public sales, we would find something interesting.
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Let's take a step back because I have a couple of questions about customers. I'm not sure if this is your area, but I'm still very interested. I've heard there are some changes regarding the CRM system of Hermès, and it wasn't really connected globally in the past. Do you know how it works nowadays? If there's a change, what's the way forward with the CRM?
The big point is always the quota for bags, leather, and even jewelry. It was very easy for a smart customer to go from Paris to Lille in the same day and then the next day to Brussels. And then to Amsterdam to buy what they couldn't buy due to the quota. It was very easy for them. So maybe now they have addressed it because it was a target. I think 15 years ago, it has always been the target to have a global CRM to counter the black market and to follow the quotas more efficiently.
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