Naked Wines & The Online Wine Opportunity

Executive Bio

Jochen Heigoldt

Founder and CEO at Vioneers and Former Executive at Lidl

Why is this interview interesting?

The history of wine as a consumer product
Why there are no strong brands in the wine category
The structure of the online DTC market versus traditional physical distribution
How to work with winemakers and what they care about
How wine DTC players can build a brand in the market
Unit economics of online wine and target retention rates
Difference between EU and US market structure
Biggest challenge for wine DTC players

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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