Naked Wines & The Online Wine Opportunity
Founder and CEO at Vioneers and Former Executive at Lidl
inpractise.com/articles/naked-wines-dtc-opportunity
Why is this interview interesting?
- The history of wine as a consumer product
- Why there are no strong brands in the wine category
- The structure of the online DTC market versus traditional physical distribution
- How to work with winemakers and what they care about
- How wine DTC players can build a brand in the market
- Unit economics of online wine and target retention rates
- Difference between EU and US market structure
- Biggest challenge for wine DTC players
Naked Wines & The Online Wine Opportunity(October 21, 2020)
Jochen Heigoldt
Founder and CEO at Vioneers and Former Executive at Lidl
Interview Transcript
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