Midwich Group: History of Professional AV Technology

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When you say "open up," do you mean you're establishing office space there as well as distribution capabilities? How are you building out at this point?

It's interesting to note, and I'll mention this again because it ties into a recent event, that there is a significant difference between the U.S. and European markets in terms of distribution. One key difference is that a lot of the distribution in the U.S. is not exclusive.

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When you say "open up," do you mean you're establishing office space there as well as distribution capabilities? How are you building out at this point?

Across the market, there's a mix in terms of heritage, showing where these companies' specialties originated. In Europe, there was a strong tendency to assign a company holistically to a brand, especially if the brands were Japanese, Asian, or American, as they lacked a presence in Europe. European distributors would then manage a brand entirely within their designated area, which could be country-based or broader. In contrast, in the United States, the approach was more regional due to the vastness of the country, leading to the growth of regional distributors, some of which expanded nationally, like we did.

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I was about to ask you about UC. It seems like a good point to transition to that topic.

Of course, we were representing our products, and one of the companies we approached was Zoom. The main goal was to integrate some products from our suite into their hardware ecosystem, which they recommended to their customers. This eventually led to an official certification.

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