Interview Clip
Published May 10, 2020
McDonalds Turn-Around Metrics
inpractise.com/articles/mcdonalds-turnaround-metric
Executive Bio
Larry Light
Former Global CMO, McDonald's
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Why is this interview interesting?
- How McDonalds defined the success metrics for the turnaround plan: more customers, more often, more loyal, more revenues, more profit
- How the marketing function was focused on elevating the customer's brand experience at every touchpoint
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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