Interview Clip
Published May 9, 2020
McDonalds Turn-Around: The Eight P Framework Applied
inpractise.com/articles/mcdonalds-turnaround-eight-p-applies
Executive Bio
Larry Light
Former Global CMO, McDonald's
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Why is this interview interesting?
- How the Eight P Framework (Purpose, Promise, People, Product, Place, Price, Promotion, Performance) was brought to bear on McDonalds' turnaround from 2003-5
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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