Interview Clip
Published May 16, 2020
How McDonalds Lost Its Way
inpractise.com/articles/mcdonalds-lost-its-way
Executive Bio
Larry Light
Former Global CMO, McDonald's
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Why is this interview interesting?
- Lack of customer centricity
- Focus on new store openings to drive revenue vs driving revenue from existing footprint
- Failure to drive successful innovation
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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