Lidl and Hard Discounter Culture

Former CEO, Lidl UK

Why is this interview interesting?

  • The central aspects of the hard discounter business model that distinguishes it from the set up of mainstream retailers (competitive positioning, pricing, format & real estate strategy, operating cost structure & labour productivity, supply chain & logistics)
  • The principles of organizational culture by which a hard discounter like Lidl is run and how these differ from mainstream retailers (incentives and company values, talent acquisition and retention)
  • The leadership and cultural values at hard discounters that contribute to discounter success that are applicable to larger incumbent retailers

Executive Bio

Ronny Gottschlich

Former CEO, Lidl UK

Ronny spent most of his career with a discount grocery food retailer Lidl, where he worked in various positions from 2000 to 2016. This culminated in the role of CEO for Lidl’s UK business from 2010 to 2016. Lidi’s UK business grew revenue from GBP 2.5bn to over GBP 5bn under Ronny’s leadership, doubling its market share in under five years. He now runs his own retail consultancy business Heunadel. Read more

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Interview Transcript

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