Lidl and Hard Discounter Culture
Former CEO, Lidl UK
inpractise.com/articles/lidl-discounter-culture
Why is this interview interesting?
- The central aspects of the hard discounter business model that distinguishes it from the set up of mainstream retailers (competitive positioning, pricing, format & real estate strategy, operating cost structure & labour productivity, supply chain & logistics)
- The principles of organizational culture by which a hard discounter like Lidl is run and how these differ from mainstream retailers (incentives and company values, talent acquisition and retention)
- The leadership and cultural values at hard discounters that contribute to discounter success that are applicable to larger incumbent retailers
Ronny Gottschlich
Former CEO, Lidl UK
Ronny spent most of his career with a discount grocery food retailer Lidl, where he worked in various positions from 2000 to 2016. This culminated in the role of CEO for Lidl’s UK business from 2010 to 2016. Lidi’s UK business grew revenue from GBP 2.5bn to over GBP 5bn under Ronny’s leadership, doubling its market share in under five years. He now runs his own retail consultancy business Heunadel.
Interview Transcript
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