So something I'd like to understand is, and you had a front row seat for this, how the arrival of iCasino and online sports betting affected the legacy store-based businesses?

So, how the online business and live casino affected the retail outlets? When I joined, the retail shops in the UK were still prevalent. There were about 10,000 betting shops in the UK when I started in 2015. Now, there are probably close to 4,500. So, half of them have closed. When I joined Paddy Power in 2015, our shops made an average of about £140,000 a year in EBITDA. By the time I left, it was close to £75,000 EBITDA per shop. The retail market has not only shrunk, but the fixed base cost hasn't changed much.