Eurowag: Multiplatform Complexity

This is a snippet of the transcript, sign up to read more.

You're referring to the market shares of the fuel cards, right? In terms of competition?

For instance, if you compare CRM databases, acquiring a big player like WebEye in Hungary results in penetration of multiple products in one trucking business. The same applies to Poland. From a go-to-market perspective, a major challenge is how to introduce an Inelo product into Hungary, where WebEye already exists. Additionally, there's an organic telematics product created in-house by Eurowag, which adds to the complexity. The reality of the situation is quite messy, and this is not confidential information; it's just my perspective.

This is a snippet of the transcript, sign up to read more.

How many different value propositions in terms of telematics platforms and acquisitions were there? Where did you encounter conflicts? What's the final idea? Is it to have one platform? How many customers are at risk during the transition to a unique platform? Some might say, "We have this feature on the new platform, but not everyone will have it." They might not be interested in the new platform, leading to churn, and the old platforms are discontinued.

The underlying theory for these acquisitions was that these telematics solutions could act as a Trojan horse to enter digital freight forwarding.

This is a snippet of the transcript, sign up to read more.

How many different value propositions in terms of telematics platforms and acquisitions were there? Where did you encounter conflicts? What's the final idea? Is it to have one platform? How many customers are at risk during the transition to a unique platform? Some might say, "We have this feature on the new platform, but not everyone will have it." They might not be interested in the new platform, leading to churn, and the old platforms are discontinued.

The idea was to create the Uber of the trucking world. If you know where every vehicle is at any given time and it's connected, you can add a supplier interface to manage goods transportation. That was the rationale for all the acquisitions. However, the integrated platform was never developed due to the diversity of existing platforms and technologies, such as RFID, 4G, and GPRS connectivity - there are so many hardware solutions already in the market.

This is a snippet of the transcript, sign up to read more.