Domino's Pizza Group: Master Franchising

Former CEO at Domino's Pizza Group

Why is this interview interesting?

  • How to create a win-win relationship between the franchisor and franchisees
  • Why a focus on order count growth is crucial to maintain a healthy franchisee base
  • Balancing the pressure to grow new units and maintain profitability in the franchise network
  • Costs and challenges of running a Domino’s restaurant in the UK
  • The power of optimizing the crust on a pizza
  • Catalysts that drove tension between UK master franchise and franchisee
  • How the delivery aggregators changed the UK restaurant landscape
  • Why Domino’s still has a competitive advantage in the UK

Executive Bio

David Wild

Former CEO at Domino's Pizza Group

David has over 40 years running retail businesses and is the former CEO of Domino’s Pizza Group, the UK master franchise operator of the Domino’s brand. He joined Domino’s in 2013 before becoming CEO in 2014 and rolling out over 400 new units. Domino’s has over 1,150 units in the UK and is one of the most profitable operations in the Domino's system. David started his career with 18 years at Tesco in the UK and running the Central European operation for six years in the late 1990’s. He then ran Walmart Germany and spent a year in the US before returning to the UK to run Halfords, a £1bn retailer in the UK. David left Domino’s and retired in 2020. Read more

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Interview Transcript

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Domino's Pizza Group: Master Franchising(October 26, 2020)

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