Diageo & Brand Innovation
Former Innovation Director at Diageo
inpractise.com/articles/diageo-brand-innovation
Why is this interview interesting?
- The essence of brand innovation from a product and marketing standpoint
- How Diageo rolled out Johnnie Walker's premium Double Black line
- Diageo's 'Gate Process' to analyze potential brand innovation ideas
- How Coca-Cola approached innovation versus Diageo
- Traps young marketeers fall into when pitching brand innovation ideas
Alicia Garcia
Former Innovation Director at Diageo
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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