IP InterviewPublished April 12, 2020
Diageo & Brand Innovation
inpractise.com/articles/diageo-brand-innovation
Executive Bio
Alicia Garcia
Former Innovation Director at Diageo
Why is this interview interesting?
- The essence of brand innovation from a product and marketing standpoint
- How Diageo rolled out Johnnie Walker's premium Double Black line
- Diageo's 'Gate Process' to analyze potential brand innovation ideas
- How Coca-Cola approached innovation versus Diageo
- Traps young marketeers fall into when pitching brand innovation ideas
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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