Interview Clip
Published February 26, 2020
Coca-Cola: Sales & Marketing Strategies
inpractise.com/articles/coca-cola-sales-marketing
Executive Bio
Ben Legg
Former COO of Google, Europe
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Why is this interview interesting?
- How Coca-Cola turned sales people into in-store marketers
- The importance for sales and marketing people to understand both functions to perform effectively
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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