But in terms of the customer, let's say, at the drug discovery phase, are they focusing more on the resins or the media, or are both equally critical?

Equally. Yes, and that's why you have upstream R&D, upstream process development, and similar functions. You run downstream processes in parallel because both are critical elements. You need to ensure they are optimally functional and stable. Stability is key. The company is trying to instill an industrial mindset across the organization. Everyone will benefit by thinking of this as a product, not just fun work in the lab. Both upstream media and downstream resins are equally mission-critical.