Published November 18, 2024
Cettire & the Luxury Goods Gray Market
inpractise.com/articles/cettire-and-the-luxury-goods-gray-market-distribution
Executive Bio
Founder of Cettire Competitor
Interview Transcript
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Why is there too much inventory?
At the end of the day, the inventory problem originates from the buyers, correct? Every luxury brand - let's use luxury brand X as an example - employs individuals whose job is to decide on the number of items, such as bags and shoes, and create a certain number of articles for each item, often running into the thousands. It wouldn't be unusual to have even double-digit variations in terms of products, colors, and schemes.
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