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IP Interview
Published November 18, 2024

Cettire & the Luxury Goods Gray Market

Executive Bio

Founder of Cettire Competitor

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Why is there too much inventory?

At the end of the day, the inventory problem originates from the buyers, correct? Every luxury brand - let's use luxury brand X as an example - employs individuals whose job is to decide on the number of items, such as bags and shoes, and create a certain number of articles for each item, often running into the thousands. It wouldn't be unusual to have even double-digit variations in terms of products, colors, and schemes.

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