Richemont: Cartier Jewellery

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Cartier has clearly seen solid performance under former CEO Cyrille Vigneron. Having worked under him, what can you tell us about his management style and what he brought to the team?

What he did, which was really interesting and a game changer for Cartier, was that he didn't want to create something new. He took the archives and highlighted the beauty, creativity, and history of Cartier in all the collections we wanted to launch.

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Cartier has clearly seen solid performance under former CEO Cyrille Vigneron. Having worked under him, what can you tell us about his management style and what he brought to the team?

This is why we have the Baignoire, the Panthere, and the Tank collection that we just launched at Watches and Wonders. The idea is to make something old new and desirable, except for the Clash collection, which is completely new but inspired by archives.

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Can you explain why branded jewelry tends to gain market share from unbranded jewelry and why this trend is occurring?

For example, in the bridal sector, which focuses on diamonds, branded jewelry was only about 5% of the market, while 95% was from small, non-branded boutiques. At Cartier, we discussed the significant opportunity for branded jewelry to expand and capture more market share.

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